course plan

Books Referred:
A- Swapna Pradhan, Retailing Management; Tata McGraw Hill.
B- Berman, Barry & Evans; Retail Management-A strategic approach.

1. Introduction to retail Pg 4-12(A)
2. Retail as a career Pg 14-16(A)
3. Retail in India Pg 20-45(A)
4. Retail models Pg 54-57(A)
5. Theories of retail development Pg 58-71(A)
6. Understanding the retail consumer Pg 87-91(A)
7. Ethical issues in retailing
8. Retail marketing strategy Pg 108-116(A)
9. Retail franchising Pg 139-143(A)
10.Retail store locations Pg 145-150(A)
11.Retail site selection Pg 150-153(A)
12.Retail store design Pg 343-351(A)
13 Visual merchandising Pg -355(A)
14 CRM in retailing Pg 334-336(A)
15 Test-1
16 Basics of retail merchandising Pg 167-176(A)
17 Process of retail merchandising Pg 183-198(A)
18 The method of merchandise procurement-I Pg 206-212(A)
19 The method of merchandise procurement-II -do-
20 Retail pricing Pg 238-244(A)
21 Evaluating merchandise performance Pg 245-249(A)
22 Test-2
23 Retail communication mix Pg 308-317(A)
24 Retail store operation Pg 273-279(A)
25 Servicing the retail customer Pg 323-334(A)
26 Retail HRM Pg 261-265(A)
27 Financial aspect of retail management Pg 284-291(A)
28 Test-4
29 Case Study
30 Retail information system Pg 364-367(A)
31 E-commerce or e-tailing, EDI Pg 367,371(A)
32 Supply chain management Pg 378-383(A)
33. Case Study